gonnabeapp:

Today Mark Hendrickson, founder and CEO of Plancast, announced that he’s winding down the business and stepping away from it. He gave an in-depth postmortem on Tech Crunch explaining the difficulties and failures he encountered, which was chock full of insights and helpful information.

The article was also full of proof that Plancast was mis-positioned from the start, and would never break into the mainstream market because of its niche appeal: it’s for “events.”

Please read the Tech Crunch article if you have the time - it’s great. Then see below: a set of rebuttals and commentary on many of the points Mark makes. It becomes clear after reading that Plancast’s issue was one of positioning. And GonnaBe’s angle will greatly surpass it because its intent is better aligned with mainstream users.

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